Strategic Negotiation for C-Level Deals: Playbooks That Win Multi-Million Contracts

High-stakes buyers bring the CEO and months of scrutiny to the table. Use these three plays to walk into the room already 80 % of the way to “yes.”

Why C-level deals feel harder than ever

Bigger committees. The average enterprise buying team now counts 6–11 stakeholders, and about 38 % include the CEO—which means every concession is dissected at board level.

Coachability Beats Credentials: The Statistic Every Sales Leader Should Know

89% of Bad Sales Hires Fail for Attitude, Not Skill. Learn how to screen for coachability and save five figures per rep.

Why this stat should jolt your hiring process

A three-year Leadership IQ study that tracked 5,247 hires across multiple industries discovered that 89% of new-hire failures came down to attitude—chiefly a lack of coachability —while only 11% were due to technical shortcomings.