Fundamental Sales Skills

Learn the basic sales mindset and skills to become a top performer and better closer.

Impactful Training for Aspiring Sales Professionals

OPTIMA’s Fundamental Sales Skill training introduces sellers to the foundation skills needed to engage and interact with buyers. Delivered through a blended approach combining our digital learning platform and face-to-face training, this program equips your sales team with the skills they need to identify prospects’ unmet needs, overcome objections, and better convert leads into sales.

Key benefits of OPTIMA’s Fundamental Sales Skills

  • Make successful sales calls on a consistent basis
  • Gain in-depth knowledge to confidently respond to client inquiries
  • Learn efficient sales techniques to close more deals
  • Anticipate and respond appropriately to objections
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OPTIMA’s Fundamental Sales Skills Include Three Key Modules:

Prospection Skills and Techniques

  • Why and how to prepare your phone prospection session
  • The various methods to handle the “secretary” barrier/filters on the phone
  • Asking for recommendations
  • Social selling

4x20 mins

Selling Techniques and the LEAD Method

  • Legitimize your presence
  • Explore the issues
  • Accentuate the client’s interest: making the sales pitch
  • Accentuate the client’s interest: responding to objections
  • Drive the decision

5x45 min

Objections Handling

  • Handling objections: different methods to work on
  • Difficult and conflict situations

2x20 min

Halifax Digital Learning in Numbers

Digital Learning
Completion Rate
Satisfaction
Rate
Training Industry Standard

72.6%

43%

Halifax Digital Learning

82%

86%

*Source: Imparta – Training Industry Research

Proven, Active Methodology


OVER 160 LEARNING MODULESMONTHLY UPDATES TO THE DIGITAL RESOURCE LIBRARYSIMPLE NAVIGATION AND INTERACTIVE LESSONSONGOING FEEDBACK FROM YOUR OPTIMA CONSULTANT