KAM – Key Account Management

Teach your key account managers and business developers how to better sell your company’s difference and value

OPTIMA teaches you how to diagnose priority accounts and protect them from your competition

KAM - Key Account Management training the PAC$® method for identifying priority accounts accounts, and the PIRAT® method for account plans. Our KAM consultants have sales experience at the highest, most pressure-packed levels and their techniques have been proven at top-line international companies. Your people will receive hands-on training that includes exercises for penetrating, expanding, and protecting high-revenue clients

 

Key points of our Key Account Management training program:

  • Determining your highest priority targets
  • Using PAC$® to analyze and win strategic accounts
  • Innovating your strategies for approaching new contacts
  • Deciding customer-stakes / competitive-advantage pairs
  • Building account plans using the PIRAT® method

 
 

keyword

Who is our Key Account Management program for?

Business professionals in competitive sectors who need a proven methodology for diagnosing and keeping key accounts

Sales Managers

Key Account Managers

Inbound Sales & Marketing Agents

Accounting & Finance Personnel

Business Developers

Proven, Active Methodology

FACE-TO-FACE TRAINING PLUS WEB-BASED INSTRUCTIONROLE PLAYS & REHEARSALS USING REAL-LIFE CLIENT CASESPERSONALIZED INSTRUCTION FOR OPTIMAL IMPLEMENTATIONONGOING FEEDBACK FROM YOUR OPTIMA CONSULTANT