Objectives
- Prepare your negotiations as the best professional negotiators do
- Know how to evaluate the balance of power and use it to your advantage
- Prepare your negotiation with the "check point" matrix
- Be able to identify and to cope with the “traps” of tough purchasers
- Defend your offer to get your interlocutor to commit to a profitable agreement
- Master the stages of the NEGO method for more profitable negotiations:
- Generating the right climate for successful agreements
- Understanding the balance of power in every negotiation
- Preparing and structuring your negotiating tactics efficiently
- Knowing when and how to announce your initial position
- Learning to react assertively during intense situations
Pedagogy
- Intensive role plays on practical case studies
- Brainstorming and team work
- Deliverables on arguments to defend your position and concessions to ask in return