Sales Skills Training Courses in Thailand

This sales training focuses on Consultative Selling, to teach salespeople how to build trust with their prospects and clients, understand their business needs, articulate the value proposition, overcome objections, close sales, and ensure repeat orders and referrals.

SELL sales training course equips salespeople with tools to close more sales and win more customers

SELL is a consultative selling approach that builds a relationship with your prospects. Selling with the SELL method gives an edge to salespeople in highly competitive sectors. It provides them with skills they need to demonstrate their expertise, engage clients and keep them interested in your products and services using the value-added selling method, influence buyers’ decisions, and overcome objections.


Key points of the SELL method:

  • Making people want to work with you
  • Demonstrating expertise through issue diagnosis
  • Influencing decisions by asking the right questions and using persuasive vocabulary
  • Handling price inquiries and objections smoothly
  • Winding up your sales pitch effectively
  • S

    Learn how to boost persuasiveness, simplify your sales pitch, and fully understand the art of storytelling and selling your successes.

  • Learn how to identify key topics, prepare checklists for exploring them, and differentiate your approach when hunting and when farming.

  • Learn how to recognize customers’ purchasing motivations, structure efficient arguments, and overcome forceful objections effectively.

  • Learn how to wrap up meetings, move customers into the next phase of the sales process, and become a more powerful deal closer.

Who is the SELL method for?

Business professionals in competitive sectors who want to improve their sales teams and master
their own selling methods

A Range of Industries

Large or Small Teams

Sales Managers

Managing Directors

Business Owners

Why do leading businesses choose the SELL Selling Skills Training Course from OPTIMA Consulting Ltd.?

OPTIMA Consulting Ltd. understands that when it comes to selling skills training, there’s no one-size-fits-all content or workshop that works for every organization. We’ve helped companies across various industries increase their bottom line and expand their client bases with selling coaching tailored to their unique culture, objectives, and salespeople’s preferred learning method.

Reach out to OPTIMA about your short- and long-term sales goals, the particulars about your Sales Teams, and the challenges they have been facing. Our certified and seasoned sales coaches will tailor a strategic training course based on your specific needs, combining interactive workshops, web-based content, and proven coaching methods that will help your Sales Force deliver measurable improvement.

With OPTIMA’s sales training courses, your Sales Force will:

  • Introduce products and close deals in a more natural and professional manner
  • Have actionable strategies that help them understand their prospects better
  • Know how to present products and services in a way that is right for each prospect
  • Overcome objections and navigate challenging negotiations more effectively
  • Be aware of their unique strengths and areas for improvement
  • Be able to apply the personalized feedback and practical selling skills from the SELL Selling Skills training courses

Proven, Active Methodology



Our clients share their experience using Sell Selling Skills

Kirloskar Brothers (Thailand) Ltd. (KBTL) is a renowned company operating in Southeast Asia under the well-known brands KBL, SPP Pumps, Syncroflo and Rodelta with a rich international history and expertise in the engineering and fluid management sector.

KBTL's management has identified two key concerns regarding the sales team: the need to increase market share and acquire orders from new customers, as the majority of orders currently come from existing dealers and customers.

OPTIMA Training highly experienced trainer, Gene, who possesses a wealth of knowledge in managing and training multicultural teams and Kate great coordination the training assured a great workshop not only addressed the key concerns but also increased the sales team enthusiasm and more energetic approach to their work.

Chris Regel

Remko Vleesch Dubois
Managing Director and CEO
Kirloskar Brothers (Thailand)

We as a sales company, bringing high quality products and services for Trucks and Buses are always keen to develop our salespeople further as they are the first point of contact of our customers. We do this with a straightforward development plan.

Important for us is, despite the hard facts and technical training, to look beyond and to expand to the soft skills as well. Having the right understanding of customer needs and using a strategy to lead a discussion with clients is getting more and more important.

With OPTIMA we found the right partner to develop our sales force in this regard. The collaboration and preparation worked very well, and we received fantastic feedback from the participants.

Thanks to the OPTIMA team for their hard work and skill. They've really boosted our sales skills, and we believe this training is making a big difference for Daimler.

Chris Regel

Ralf Kraemer
Chief Executive Officer
Daimler Commercial Vehicles (Thailand)