The Negotiation Expert

Explore your customers’ underlying needs and close deals faster without conceding to pricing pressure.

Negotiate Your Way to Better Business Outcomes

Customers are savvier than ever and given all the information at their disposal, they are willing to negotiate to get a better deal. Controlling the negotiation process is an essential skill you’ll need to succeed in your sales career. OPTIMA’s Negotiation Expert training program helps you understand buyer interests throughout the sales process and handle discount pressures effectively so you can offer valuable solutions that satisfy all parties.

Key benefits of OPTIMA’s Negotiation Expert:

  • Strengthen your relationship with potential customers
  • Sell the value of your products and services and reduce price pushback
  • Improve sales pricing and profitability
  • Respond to objections in a way that leads buyers to closing the deal

The Negotiation Expert from OPTIMA Includes Three Key Modules:

Negotiation with the DEAL Method

  • Successfully prepare and start a negotiation
  • Defend your initial position
  • Ensure the customer commits
  • Advance through mutual concessions
  • Limit your efforts

5x45 min

The 7 Deadly Sins of Negotiating

  • Resist the needs
  • Resist laziness
  • Resist aggressiveness
  • Resist eagerness
  • Resist proud
  • Resist fear
  • Resist naivety

7x10 min

DEAL Serious Game

  • Understand what kind of negotiator your interlocutor is (diplomat, combative, or player)
  • Learn which type of assertive behaviour is relevant depending on the negotiator’s profile
  • Train and improve in order to master any negotiation process

60 min

Halifax Digital Learning in Numbers

Digital Learning
Completion Rate
Satisfaction
Rate
Training Industry Standard

72.6%

43%

Halifax Digital Learning

82%

86%

*Source: Imparta – Training Industry Research

Proven, Active Methodology


OVER 160 LEARNING MODULESMONTHLY UPDATES TO THE DIGITAL RESOURCE LIBRARYSIMPLE NAVIGATION AND INTERACTIVE LESSONSONGOING FEEDBACK FROM YOUR OPTIMA CONSULTANT

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