In this fast-paced ecosystem, it’s critical that salespeople will be equipped to understand the market conditions and identify the customers pain-points. Experience on the field is of paramount importance, but often not enough. Thanks to OPTIMA team, we’ve been able to provide our salespeople a sound structure and a proven toolkit.

Dealing with different verticals and a wide range of products, in Cavagna the sales challenges may vary from prospect to prospect: Vincent was very fast in learning our business diversity and adjust his content to our needs, covering a wide area of selling techniques, from solution selling to commodity selling.

A particular note on the rapidity and flexibility that Vincent and his team have shown while Covid forced all of us to smart-working: the entire program has been quickly adjusted to online platforms, digital apps and virtual one-to-one coaching sessions. That kept our salespeople engaged and focused.

Results start appearing two months into the program, with better teamwork and sharper capabilities in navigating through the unknown.
Next steps: implementing a CRM software and train our sales teams in Vietnam and Malaysia!”