Did you know that 79% of top-performing sales organizations rely heavily on analytics to guide their sales strategies? If your team isn't leveraging analytics yet, you're potentially missing opportunities to significantly boost performance and revenue.

Customer relationship management (CRM) software such as Salesforce, Zendesk, Microsoft Dynamics 365, Pipedrive and Insightly helps businesses establish, build and maintain customer relationships. The biggest problem today is not finding good CRM software but choosing the right solution for your specific needs.

Did you know that companies leveraging artificial intelligence (AI) in their sales processes are seeing an increase in leads and sales conversions by over 50%? As we step further into the digital age, generative AI is becoming a pivotal tool for B2B sales teams, revolutionizing how they operate, engage prospects, and close deals.

Are you fully maximizing your CRM investment, or could hidden mistakes be limiting your sales potential? Surprisingly, nearly 50% of CRM implementations fail to meet business expectations, primarily due to easily avoidable mistakes. In this article, you'll discover ten of the most common CRM pitfalls B2B companies encounter—and actionable solutions to overcome them, ensuring your CRM boosts productivity and drives substantial ROI.

1. Choosing the Wrong CRM Platform

Selecting a CRM system incompatible with your business needs can severely impact efficiency.