Customer relationship management (CRM) software such as Salesforce, Zendesk, Microsoft Dynamics 365, Pipedrive and Insightly helps businesses establish, build and maintain customer relationships. The biggest problem today is not finding good CRM software but choosing the right solution for your specific needs. To make your task easier, we’ve put together this concise guide, which looks at 2 of the most popular CRM solutions available today as we pose the question: Salesforce or Pipedrive - Which is right for your business?
Salesforce CRM
A good CRM suite includes all the tools a B2B OR B2C company needs to survive and thrive, and Salesforce CRM is not lacking in this respect. Accounting for more than 20% of the global CRM market share, Salesforce is far and away the most popular CRM solution. Founded over a quarter of a century ago (in 1999), it survived the bursting of the dot-com bubble in 2000 and has since gone from strength to strength.
Pipedrive CRM
Although Pipedrive has not been around as long as Salesforce, it can trace its history back to 2010, so it's far from a new entrant in the marketplace. In common with its older, more illustrious rival, the Pipedrive CRM suite is a mature, fully-functioning product that has helped many businesses to expand by turbocharging their sales performance since it was first introduced.
Salesforce vs. Pipedrive: Key Differences
While these two CRM suites share many of the same features and offer similar functionality in most areas, there are some key differences:
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Ease of Use
Pipedrive is considerably easier to implement and use, especially for those unfamiliar with how CRMs work and what they can do. Salesforce, with its more extensive functionality, has a considerably steeper learning curve.
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Focus
Pipedrive is focused on helping sales teams improve their performance and consequently puts their needs first. Salesforce is a more comprehensive CRM solution, providing equal support to sales, marketing and customer service teams.
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AI Integration
Both solutions include AI integration, but the Salesforce CRM platform’s AI integration is deeper and broader.
These key differences can help you determine which solution is right for your needs, as we discuss in the next section.
Salesforce vs. Pipedrive: Which Is Best for Your Business?
In our experience, Salesforce is the best choice for larger, well-established organisations with a national or global presence. It has more functionality and a more comprehensive set of tools. However, it's also considerably more expensive (especially when user numbers exceed 10).
Pipedrive, in our professional opinion, is better for smaller companies that wish to grow by increasing sales turnover. It’s still a fully-featured CRM platform and offers outstanding support and functionality to sales executives in all industries.
Final Thoughts
Whichever of these CRM solutions you choose to adopt, we're sure you won't be disappointed. If you're still unsure whether Salesforce or Pipedrive is the right choice for your organisation, we suggest trialling both to see how well they suit your business and workforce. For expert advice and assistance with your CRM adoption plan, don’t hesitate to contact the team at Optima Training.
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